Ganador Philippines in Pet Summit 2018 and its Success

Uncategorized 31 May 2018


Ganador Philippines had its second participation at the Pet Summit Philippines Trade Show 2018 held at the Blue Bay Walk Macapagal Road Exit in Pasay City. The event started in the afternoon of April 14 and ran until 9:00PM of April 15.

The event aims to promote responsible pet ownership for happier and healthier pets as pet humanization continues to be a popular trend in the country. Pet Summit 2018 proved that this trend is dominating. It was attended by a large number of fur babies along with their fur mommies and daddies who were treated to a day of fun and learning.


Along with Ganador and other pet products who supported Pet Summit, various groups and organizations united to offer services that promotes health, provided platform for pet lovers that they could engaged in, and conducted educational and social activities that focused on pets and their well-being. Some of these activities were free vet consultations, grooming, and vaccination. Other groups organized pet adoption, booth games, giveaways, raffles and even shopping booths at their pet stations. With these activities, Ganador had the chance to increase its brand awareness through sampling and flyering activity in the booth provided booth space.



Also, one of the highlights for Ganador was the opportunity to have the “Do you know chicken” activation. This campaign mainly aims to highlight the benefits of chicken as the main ingredient of the product. More importantly, to enlighten the customers about their misconceptions about chickens as an ingredient for pet food products. The activity was done through the game entitled, “The Nose Knows” which tested the dog’s ability to identify the chicken meat hidden in a plastic egg by sniffing. To win the prize, the dog owner should asses the dog’s behavior and guess where the secret treat was hidden. This activity, also done during the stage-time of Ganador in the second day of the event. During the presentation of Ms. Jena Baril, Marketing Manager for pet food, many pet lovers have attended and participated in the activation.




The Pet Summit Philippines is the country’s largest family Pet Trade Show for all pet lovers founded by Paws & Tails Event Concepts and Management and in 2014. A spectacular trade showcase of all the latest and premium pet related brands from the country’s key industry leaders.




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