InVivo NSA has been experiencing strong growth in the Philippines for many years and today announced the acquisition of a key stakeholder in animal feed production, Popular Feedmill Corporation. This acquisition materializes InVivo NSA’s desire to develop its industrial presence and investments in South-East Asia where it already holds strong positions in several countries: Vietnam, Indonesia, China, India, Cambodia, Myanmar, and Thailand.
Strengthen industrial and commercial presence on a high growth animal nutrition market
Popular Feedmill Corporation, which built its first factory in 1995, currently employs about 500 people. The company has two production sites including a recently opened site in Bulacan near Manila and another in Cebu. The company produces approximately 150,000 tonnes of pig, poultry, aquaculture, and pet feed per year. InVivo NSA has strong expertise in the latter in Mexico and Brazil and possible synergies between the three countries are being explored.
Propose a quality nutritional offer adapted to Filipino demographic challenges
The Philippines has a population of over 100 million people which is expected to grow by 57% by 2050. This would make it the tenth most populated country in the world. The country already has a high need for a diverse and quality offer in animal proteins. Through this acquisition, InVivo NSA, world industry leader, will have industrial, technical, and commercial means to provide a product and service offering adapted to market stakes: complete feed, aquaculture, pet food and subsequently premix, additives and specialties, testing laboratories and animal health.
Provide the Philippine market with the expertise and synergies of an international group
InVivo NSA is a world leader in animal nutrition and health, and a key player in South-East Asia. This global positioning will allow Popular Feedmill Corporation to rely on countries close to the company in the area (China, Vietnam, and Indonesia) and benefit from key synergies serving its growth. The company’s cross-cutting skills and expertise worldwide (innovation, procurement of raw materials, formulation, technical support, and marketing) will also allow it to optimize functioning and operations.
The CEO of InVivo NSA added, “The acquisition of Popular Feedmill Corporation confirms our willingness to develop in the rapidly growing markets of South-East Asia. It will also allow us to diversify and strengthen our revenue sources in the area to continue to build an ever more efficient and resilient corporate business model.”
*Invivo NSA has been rebranded to Neovia as of July 2016.
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